This is the course everyone's talking about and can't get enough of! 'Nothing else like it anywhere!' Why is it that some foods have more appeal to us than others? Why are some foods harder to say ‘no’ to? And why is it so hard to change our eating habits? The course delves into the science and the psychology behind our eating habits to help make sense of why some habits die hard, and just how they came about in the first place. Understanding why we eat what we eat is essential knowledge to anyone who works in the area of health and nutrition. Also ideal for those working in the nutrition, fitness or weight-loss industries. Creating eating plans for others will be most effectively done if you hold a thorough understanding of food psychology. Why not Get Started Now. This subject is an elective in the Certificate of Nutrition & Health Coaching program... why not change lives!
This course is self paced - learn in your own time and schedule.
Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!
- No attendance required.
- No opening or closing date.
- Enrolments accepted at any time.
- Approved for CECs and CPEs.
- This Distance Education course is presented by Well College Global - formerly Cadence Health
Mode of Study, Fees and Getting Started
Blended program of printed text (forwarded by post with your Welcome Pack from our Sydney office), supported with online facilities and resources, online assessment, and certificate
$350 with a discount for two or more students.
Please contact Macquarie Community College, to notify us when you are ready to start your course.
Introduction to the course
Introduction to food psychology
Theoretical models of food choice
Why are models important?
The Furst model of food choice
The influence of factors such as Life course; Influences; Personal systems; Value negotiations; Strategies
Models in health
Commonly used models in health initiatives
Theory of Planned Behaviour (TPB)
Health Belief Model (HBM)
Other models
Public health strategies
Understanding the consumer
Market segments
The effect of values on consumer behaviour
Internal factors of taste and food regulation
Development of taste preferences
Taste physiology
Taste sensitivity
Changes with age
Development of sweet taste
Food intake regulation
Nutrient effects on intake and behaviour
Sensory-specific satiety (SSS)
Food choices and preferences
Liking and wanting are different
When do taste preferences start?
Preference for salty foods
Development of the preference for fatty foods
The influence of ‘good-tasting food’
Learning and its effect on food choice
How learning happens
Flavour-consequence learning
The post-ingestive effects of food
Unlearning habits
Influence on eating habits
Eating as an automatic behaviour
Inhibition of the desire to overeat
The effect of effort on food intake
The effect of repetition of food and variety
Media, marketing and labelling
Does marketing matter?
The importance of branding to product success
The effect of advertising on eating
Special topic: children and food advertising on television
How much advertising are kids exposed to?
Update on the number of junk food adverts during children’s TV
Food labelling and its impact on consumption
Food labels: do they have an effect?
Packaging messages
Health claims
The example of sodium
Logos and endorsements on food products
Eating, personality and motivational states
Emotional influences on food choice
Impulse, inhibition, eating restraint and intake
The influence of stress and coping
Decision-making styles
The example of health campaigns
Personal factors in weight control
The Big 5; Personality and weight
Why weight loss efforts falling short
Motivation and weight control
The relevance of Locus of Control (LOC)
Emotional response to experiences by locus of control
How to develop an internal locus of control
Making changes
Course Outcome - Duration and Accreditation
All students receive a Certificate of Attainment with relevant accrediting logos
- Fitness Australia 15 CECs - You must be registered Personal Trainer in order to attain these CECs (the CECs will be amend to 14 CECs as of 1 October 2015)
- Physical Activity Australia: Approximate conversion of 9-15 CECs to PDPs = 3 PDPs
- 16 CPE points from ATMS
- CPE points from ANTA
- May be eligible for PME points (AAMT)
- NHAA may be applicable upon request to your registering body
Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to complete the online parts of the course.
This course is self paced - you learn in your own time and schedule.
Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to complete the online parts of the course.
Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!
