Facebook and Instagram Advertising

Facebook and Instagram Advertising - Sydney Course

We offer training in face to face and/or online learning formats.

Please see scheduled class for delivery format.
Online classes delivered via livestream video over Zoom.

Are you posting to your audience using hashtags and content planning but feeling as though your message isn’t being seen by as many people as it could be? Why not try Instagram and Facebook Advertising?

Organic (unpaid) reach can be difficult to obtain, especially with the algorithms used by Facebook and Instagram that control where your content gets seen and by whom. According to Smart Insights, organic reach is shrinking as the leading networks ramp up their paid channels to monetise platform investment. How are you and your business moving with the times?

Through using paid advertising on Instagram and Facebook, you will be able to increase your reach, engagement and website visits. This course will help you understand how to advertise on social media, how to pick where your ad is seen, who it is seen by, and more!

Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!

Course Outline

This workshop you will:

Learn how to create an Instagram and Facebook ad
Learn the platforms associated with ad creation on Instagram and Facebook
Understand the importance of knowing your target audience, when to post and what type of content to post

Course Outcome

At the end of this hands on course, students will be able to create a Facebook and Instagram Advertising campaign, understand and basically navigate Ads Manager and learn the key concepts associated with various advertising objectives.

What to bring

Please bring a:

Notepad and pen
Smartphone
Phone Charger

Prerequisite

You will need to have a social media account for this course (eg Facebook, Twitter, Instagram).

Important Information

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Delivery Mode

We offer training in face to face and/or online learning formats.
To check the delivery mode of the course you are interested in please view the class timetable.

Classroom based: experienced and engaging trainers will take you through the course material face to face.

Classroom based learning for this course includes:

Scheduled class times and sessions
Interaction with your trainer and other students

Please note: Government COVID-19 regulations and recommendations, including appropriate social distancing measures, hand washing and other hygiene protocols will be in place at all times and may result in course delivery changes.

Remote learning: experienced and engaging trainers will take you through the course material via interactive livestream video classes online.

Remote learning for this course includes:

Scheduled class times and sessions
Livestream video classes online
Interaction with your trainer and other students during livestream video sessions

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.